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If you’re just starting to build your own awesome website – maybe for fun, for your business, or maybe even for your travel diary – then you should know that colour schemes are a big deal. We all want our sites to look polished and professional; and whilst yes, a good design is a must, the colour scheme you choose is essential to help you achieve the perfect look and feel. Now, different colours can signify a myriad of different things, each elicits a different feeling, perhaps a different emotion, and so setting the tone of your business and website can be achieved primarily – and simply – through the careful choice of colour. Is your site straight to the point and dominating? Inviting and calm? Bright and exciting? In all of these, you would use a different colour palette to achieve the desired emotional connection.
So, I’m going to go over a handful of colours to give you a little bit of inspiration; hopefully, this can help you find the right colours for your business and website. Obviously, everyone has their own taste and it is to be noted that, in different cultures, the same colours could bear completely opposite meanings – you may hate some of these colours, or you may think that they are best suited to another niche. Nonetheless, I’ve gathered an array of colours, marked what they often mean to people and found some websites that use these colours so that you can see them in action, all in the hopes of making your colour choice a little easier.
Please remember: before selecting your colours, it’s worth googling what these colours mean in different cultures, as well as your own, so that you can get a solid overall understanding of how the colour will be perceived in your ideal or expanding market.
Meaning: Business, Strength, Reliability, Loyalty
Website: Blue Collar Handyman
Meaning: Calm, Friendly, Refreshing, Loyalty
Meaning: Wealth, Royalty, Creativity
Website: Finance and Consulting Business
Meaning: Love, Spring, Creativity, cleansing
Meaning: Nature, Stability, Energizing
Meaning: Natural, Dull, Takes on effect of other colours
Website: Sauls Attorneys and Lawyers
Meaning: Uplifting, Happiness, Energizing, Playfulness
Meaning: Energizing, Earth, Health, Uplifting, Impulse
Meaning: Dominance, Danger, Love
Meaning: Neutral colours, Used heavily in minimalist approaches to design, Luxury
What’s your favorite colour scheme?